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In recent years, the values of museum have changed. It has become an important issue for museums to attract, to cater to, and to entertain the audience. With today’s multi-market environment, the functions of museums not only include collection, research, exhibition, and education but also include an important feature---entertainment. In order to attract the audience and increase revenues, museums might plan their exhibitions through cross-industry alliance. The museum exhibitions through cross-industry alliance bring a constant stream of visitors, of that the permanent exhibitions are generally far behind. Despite the success in cross-industry alliance, it brings out a number of issues. With the exhibitions become bigger and more successful, they followed by raised negative opinions from the public. Although there are some negative perceptions from the public, there are still some other people who believe that the exhibitions make people know more about the history and cultures of fashion brands as well as the values of the brands.
The study is based on opinions from the media and the public. By interviewing eight art critics, the researcher analyzes the expediency of luxury fashion exhibitions in public fine art museums, and through this research to explore cross-industry exhibitions and the problems of the overall environment. The result shows that there are positive views, reverse views as well as other points of view about the expediency of luxury fashion exhibitions in public fine art museums. The five positive views contain the versatility of museum, fund procurement, educational functions, extension of target audience, and the presentation of new artistic visions. The five reverse views include changes on the functions of museums from public property to collecting, entertainment and box-office orientation, class differentiation and loss of the initiative. Other points of view are considerations prior to exhibitions, trends, systems, self-positioning, and educational perspectives of art galleries. The most important and ultimate consideration for museum and art gallery exhibition is to have a definite position and able to bring its educational value, not only to pursue its fund procurement and box-office success.