博碩士論文查詢聯邦系統首頁 聯絡信箱 關於我們 加入我們

本論文已被瀏覽 48 次, [ 造訪詳細資料與全文 ] 11 次,[ 回到前頁查詢結果 ] [ 重新搜尋 ]

壽險業務人員個人背景與佣金績效表現之探討

A Study on the Personal Background and Commission Performance of Life Insurance Sales

作者:王麗娟
畢業學校:國立高雄第一科技大學
出版單位:國立高雄第一科技大學
核准日期:2016-01-14
類型:Electronic Thesis or Dissertation
權限:Copyright information available at source archive--nkfust....

中文摘要

壽險業務人員是壽險公司最重要的資產,業務人員除了扮演壽險公司與保戶間的媒合角色,也是壽險公司長期保費收入(新契約保費與續期保費)的主要來源,因此壽險業務人員的質量同步提昇,是影響各家壽險公司長期經營的績效與成敗的主要原因。
本研究之主要目的有下列三點:一、找出影響業務人員績效表現的相關因子。二、運用多因子變異數分析以評估具高績效潛力業務人員之輪廓。三、依實證分析的結果提出可能的解釋,提供壽險業者未來招募高績效業務人員之參考方向與策略運作依據。
統計實證結果顯示,績效較佳者為女性、O型血型、火象星座、就讀保險相關科系、主管職、有業務經驗、有社團經驗、外向、保險經紀代理人。
如果招募新人可考慮以女性、有業務經驗、有社團經驗、外向興趣為主。

英文摘要

Life insurance staffs are often the most important assets of life insurance companies, business staffs in addition to matchmaking role between life insurers and policyholders, but also the main source of long-term life insurance premiums (new contract premiums and renewal premiums), so life insurance business staff simultaneously enhancing quality, is the main reason for each life insurance company performance and long-term business success.
The main purpose of this study has the following three points: First,find the relevant factors affecting the performance of operational staff performance. Second,Multi-factor analysis of variance model to assess potential high performers with the outline of the insurance sales. Third, according to the results of empirical analysis suggest possible explanations provided by the life insurance industry recruit future reference direction of high-performance business people operating in accordance with the policy.
Statistics empirical results show that female, O-type blood, fire signconstellation, insurance-related department, in charge of the post, there are business experience, associationsexperience, outgoingassociationsexperience, insurance brokers agents have better performances.
If the recruits may consider who women, have business experience, associationsexpe-rience, outgoing interest based.


召集委員 - 翁銘章

指導教授 - 林明俊

委員 - 陳青浩


 

計畫贊助者: