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A Study on Travel Motivation to Fo Guang Shan Buddha Memorial Center

作者:???
畢業學校:國立高雄大學
出版單位:國立高雄大學
核准日期:2015-10-19
類型:Electronic Thesis or Dissertation
權限:Copyright information available at source archive--National University of Kaohsiung....

中文摘要

???????????????????????????????????????????????-????(Escape aspect)?????(Learning aspect)?????(Social aspect)?????(Participation aspect)?????????500??????????466???????93.2%?
??????????????????????????72.3%???51-60??29.0%????67.6%???????????46.8%??????2-4??37.3???????56.2%???????????11????33.5%??????????/?????1-2??40.6%?????????????1-2??36.5%????????????????45.1%?????3?????49.4%?????74.5%???????????62.0%?
????????(ANOVA)?????t??????????????(??????????????????????????????)????????????????????????????????????????????
1. 不???????????????????異?????????????
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2. 不???????????????????異?????????????
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3. 不???????????????????異?????????????
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4. 不???????????????????異?????????????
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5. ?????????????????????????????
(Pearson Correlation Test)???????????????????????????????

英文摘要

This study aimed to investigate the travel motivation of Fo Guang Shan Buddha Memorial Center tourists. Through a questionnaire survey, the insights were gained into the correlations of the four aspects of the visitors travel motivations; namely, escape aspect, learning aspect, social aspect, and participation aspect. A total of 500 questionnaire copies were distributed, of which 466 copies were recovered. This accounts for the effective responding rate of 93.2%.
Among the various demographic variables, the highest distributions of respondents comprised: females accounted for 72.3%, age group 51-60 years old accounted for 29.0%, married people accounted for 67.6%, those with education levels of university/college accounted for 46.8%, those with an average monthly income of $20,000-$40,000 accounted for 37.3%, residents of southern Taiwan accounted for 56.2%, those with more than 11 visits to religious sites over the past year accounted for 33.5%, those with 1-2 visits to gallery/museum over the past year accounted for 40.6%, those with 1-2 visits to the Fo Guang Shan Buddha Memorial Center over the past year accounted for 36.5%, those that visied to the Fo Guang Shan Buddha Memorial Center with accompanying family members accounted for 45.1%, staying for more than three hours accounted for 49.4%, Buddhists accounted for 74.5%, and Buddhas Light International Association (BLIA) members or their relatives and friends accounted for 62.0%.
Using ANOVA and an independent sample t-test, and correlation analysis with respect to different demographic characteristics of the tourists (including gender, age, occupation, education level, marital status, monthly income, and residency) in the escape aspect, learning aspect, social aspect, and participation aspect drew the following conclusions:
1. The ANOVA results of the tourists under different demographic variables in the escape aspect show that no significant difference existed, except monthly income, occupation, and age, which reached significant differences.
2. The ANOVA results of the tourists under different demographic variables in the social aspect show that no significant difference existed, except for occupation, which reached significant differences.
3. The ANOVA results of the tourists under different demographic variables in the learning aspect show that no significant difference existed, except occupation and age, which reached significant differences.
4. The ANOVA results of the tourists under different demographic variables in the participation aspect show that no significant difference existed, except age, which reached significant differences.
5. The Pearson Correlation Test adopted in the analysis of the escape aspect, learning aspect, social aspect, and participation aspect shows that the tourists showed a high degree of positive correlation in escape, learning, social, and participation aspects.


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