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As one of ten participating communities in a coordinated data collection effort organized by the Performing Arts Research Coalition (PARC), a partnership of five major national service organizations in the arts, Denver area residents were surveyed on a series of topics related to attendance at performing arts events. Questions were asked regarding rates of participation, the perceived value of the performing arts to individuals and to communities, and barriers to greater attendance. Areas included in the sample were Adams, Boulder, Denver, Arapahoe, and Jefferson counties, as well as the Highlands Ranch part of Douglas County. Among other criteria, Denver was selected as a study site because of the presence of financially and managerially strong local arts organizations and because at least three of the five disciplines encompassed by the participating national service organizations were represented there. The five participating service organizations in the PARC project were the American Symphony Orchestra League, the Association of Performing Arts Presenters, Dance/USA, OPERA America, and Theatre Communications Group. The project was coordinated by OPERA America, with research guidance from the Urban Institute, and supported by a grant from The Pew Charitable Trusts.