博碩士論文查詢聯邦系統首頁 聯絡信箱 關於我們 加入我們

本論文已被瀏覽 42 次, [ 造訪詳細資料與全文 ] 10 次,[ 回到前頁查詢結果 ] [ 重新搜尋 ]

Classical Music Consumer Segmentation Study 2002: Oregon Symphony Market Area Survey.

none

出版單位:Cultural Policy and the Arts National Data Archive
核准日期:2003-12-17
權限:Copyright, Princeton University, 2004....

英文摘要

One of 15 local market surveys in the Classical Music Consumer Segmentation Study, this survey collected data from respondents in the Oregon Symphony market area on attitudes, behaviors, and opinions related to classical music participation. In addition to these questions, a subset of respondents who qualified as "potential classical music consumers" were also asked a series of questions about factors that affect their decisions to attend cultural programs and about their relationship with the classical music art form. The interview protocol for each local market survey was nearly identical to the protocol for the national survey also conducted for this study. Each local market orchestra was also allowed a small number of discretionary questions. The Classical Music Consumer Segmentation Study was undertaken to improve understanding of symphony orchestra audiences and markets and to develop a conceptual model of the market place that can assist orchestras in "capturing additional market potential." The study was conducted by Audience Insight and funded by the John S. and James L. Knight Foundation. SDR Consulting of Atlanta assisted with the statistical analysis and model development.

 

計畫贊助者: